Social Media Success in the Addiction Recovery Facility Industry
Client
Luxury Rehab
Team
Related Services
Download the project deck
Project Overview
This project was aimed at increasing brand awareness through a targeted social media marketing campaign. The client wanted to reach a younger audience and improve their online presence.
Solution Provided
We created a series of engaging posts and videos tailored to the client's brand voice. The campaign included influencer partnerships and interactive content to drive engagement.
Key Metrics Across 365 Days
Growth and Engagement:
- Total Followers: 997 (+44% growth since December 13).
- Follows vs Unfollows: 337 new followers, 32 unfollows, for a net growth of 305 followers.
- Engaged Accounts: 10,029 accounts engaged with content.
Content Performance:
- Total Views: 338,717 (+2,987% increase).
- Top Traffic Sources:
- For You Page: 75.4% of all traffic.
- Search: 21.6%.
- Personal Profile: 2.5%.
- Content Type Breakdown:
- Reels: 99.1% of views, dominating content engagement.
- Stories: 0.8%.
- Posts: 0.1%.
Engagement Details:
- Likes: 6,050.
- Comments: 346.
- Shares: 365.
- Interactions from Non-Followers: 91.8%, demonstrating effective outreach to a broader audience.
Top Performing Content:
- Josh Brolin shares his secret to staying sober: 33,994 views.
- Theo Von discusses fear and insecurities in sobriety: 31,264 views.
- Personal breakthrough content: 19,715 views.
- Josh Brolin on sacrifices for sobriety: 10,508 views.
- Josh Brolin on relationships and sobriety: Rounded out the top five.
