Project Overview
In 2024, a mid-sized addiction treatment facility had been facing the challenge of navigating the ins and outs of marketing, social media, online visibility, & maintaining a steady flow of conversions in an increasingly competitive market. They partnered with Xval Inc. for Marketing to improve online authority, organic traffic, & leads.
Solution Provided
Step 1 - Audit
- We started with doing a competitive analysis in order to find the facilities strong points as well as SEO topics.
- Performing the competitive analysis helped us to use data for suggested areas of improvement.
- We performed a site audit removing & rewriting plagiarized content, adding more calls to action, intent-matched sections, etc.
After performing our audit, we were able to identify where the business could improve... Our client started at 115 site visitors & we helped to get over 2,500 daily visitors
Step 2 - Marketing Plan
- We added and optimized local listings, topical authority, social media, key word strategy, and a marketing plan for the future success of the facility.
- We established and continued to optimize a strategy for growing organic engagement, leads through targeted keyword funnels, GMB, and social media content.
- Over time we learned how to optimize ad groups and topical authority to produce results.
Step 3 - Web Design
Our client requested a new custom website with better design, CTA, and SEO. So, we delivered; creating the wireframe and original design was no easy task. Our team created the custom content including original photos, videos, over 100 pages and structured blogs etc.
Results Achieved
Since launching the portfolio website, the designer has seen a 70% increase in client inquiries and has successfully landed several new projects.
This case study gave us the confidence to know how to:
- How to market a rehab facility on all platforms.
- Keyword research, ideal customer niches, and google maps optimization
- Winning strategy for engaging with customers through social media.
- How to work with facilities, staff and regulations for production.
- Building a facility website with all compliance plugins etc.
